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405-7 Cooper Street
Camden, NJ 08102
(856) 225-6741

Department Chair
Dr. Lynne Vallone

Director of Graduate Studies
Dr. Sarada Balagopalan

Undergraduate Program Coordinator
Dr. Susan Miller

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Spring 2015 Newsletters

Home » Faculty » Daniel Cook, PhD

Daniel Cook, PhD

Daniel Thomas Cook, PhD
Professor of Childhood Studies 
Department of Childhood Studies 
Rutgers University-Camden
405-7 Cooper Street – Rm. 306 
Camden, NJ 08102

View Full CV (PDF)

Research Interests: 
Youth and Childhood; Consumption and Media; Qualitative Methods; Cultural Sociology; Urban Sociology

Daniel Thomas Cook (BS, University of Illinois; MA, Annenberg School of Communications, University of Pennsylvania; PhD in Sociology, University of Chicago) joined the Rutgers-Camden Department of Childhood Studies in September 2007. Dr. Cook studies youth and childhood and commercial life from a cultural-interpretive perspective.

Dr. Dan Cook teaches the graduate Proseminar in Childhood Studies, Interpretive Research Methods, Introduction to Childhood Studies and Children in Consumer/Media Culture.


Dr. Cook’s research focuses on the rise of children as consumers in the United States, presently and historically. In particular, he explores the various ways in which tensions between “the child” and “the market” play themselves out in various sites of children’s consumer culture, such as advertising, food, rituals, clothing and media. He is the author of The Commodification of Childhood: The Children’s Clothing Industry and the Rise of the Child Consumer (2004, Duke University Press) and an Editor of Childhood, A Journal of Global Child Research Along with John Wall, Cook is editor of Children and Armed Conflict(2011, Palgrave Macmillan) , and is sole editor of Symbolic Childhood (2002, Peter Lang) and The Lived Experiences of Public Consumption (2008, Palgrave Macmillan). He is author of numerous articles and chapters on children in American culture.

Service and Outreach

Daniel Cook is Chair (2013-2014) of the Section on the Sociology of Consumers and Consumption of he American Sociological Assocation and founder of The Consumer Studies Research Network (CSRN), a scholarly network, associated with the American Sociological Association. CSRN was created to exchange information and to bring to the fore the depths to which commodities and a market logic have come to pervade virtually all forms of social life and social interaction. For information, please email Dan Cook.

Dr. Cook was quoted  in a Los Angeles Times story about “Kids Like Being Kids” July 21, 2013, interviewed KSKA Alaska Public Radio in October 2011about marketing of princess culture and appeared in ABC News Nightline story, “Beware of the Happy Meals.” January 24, 2011.  




The Commodification of Childhood: The Children’s Clothing Industry and the Rise of the Child Consumer. Durham, NC: Duke University Press.

Journal Articles (refereed)

2011 “Through Mother’s Eyes: Multiple Mothers in American Mothering Magazines.” Advertising and Society Review. Vol. 12, No. 2.

2011 “Embracing Ambiguity in the Historiography of Children’s Dress.” Textile History. Vol. 42, No. 1 (May), 7-21.

2009 “Semantic Provisioning of Children’s Food: Commerce, Care and Maternal Practice.” Childhood. 16(3), 317-334.

2008 “The Missing Child in Consumption Theory” Journal of Consumer Culture, Vol 8, No. 2 (July), 219-243.

Keynote Presentations

2013 “Moral Order and Moral Ordering in Public Advice about American Children’s Rooms, 1876-1909.” The Child’s Room as a Cultural Microcosm International  Conference, Musée National de l’Éducation, Rouen,  France (April), 2013.

2012 “The Moral Project of the Child Consumer.” Keynote Address, Child and Teen Consumption, UILM, (December) Milan, Italy.

2010 “Examining the ‘Culture’ in Children’s Commercial Culture.” Plenary talk given at the Childhood and Culture conference, sponsored jointly by International Association of French-speaking Sociologists and the Research Department of the French Ministry of Culture (December), Paris, France


Co-editor, Childhood: A Global Journal of Child Research, 2008-present.

Guest Editor, Special Issue on “Producing Motherhoods In/Through Consumption,”  Journal of Consumer Culture, 12(2) July 2013.

Founding Editorial Board Member, Oxford Bibliographies Online: Childhood Studies. Oxford University Press.